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Detailed Marketing: Complete Digital Transformation

How we built a comprehensive digital ecosystem for a growing marketing agency

Challenge: Traditional marketing agencies need modern digital presence to compete and scale effectively

Project Overview

Detailed Marketing approached IB Group with a clear vision: transform their traditional marketing agency into a digitally-native business. They needed more than just a website—they required a complete digital ecosystem that could showcase their expertise, generate leads, and streamline their operations.

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The Problem

Like many traditional agencies, Detailed Marketing was losing potential clients to digitally-savvy competitors. Their outdated web presence didn't reflect their expertise, and manual processes were limiting their ability to scale. They needed a solution that would position them as industry leaders while improving operational efficiency.

Our Solution

We created a comprehensive digital platform that serves as both a powerful marketing tool and an efficient business operation center, complete with lead tracking, client portals, and automated workflows.

Detailed Marketing Agency

A marketing agency's website and digital services

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Marketing Agency Challenges

Common problems requiring digital solutions

1

Credibility Gap in Digital Presence

Marketing agencies are expected to be digital leaders, yet many have outdated websites that don't demonstrate their capabilities. This creates a credibility gap where potential clients question the agency's ability to deliver modern marketing solutions.

Challenge #1

2

Lead Generation and Qualification

Traditional lead generation methods are becoming less effective. Agencies need sophisticated systems to attract, capture, and qualify leads while demonstrating their expertise through the user experience itself.

Challenge #2

3

Client Communication and Project Management

Managing multiple client projects, timelines, and communications becomes chaotic without proper systems. Agencies need streamlined workflows that keep clients informed while reducing administrative overhead.

Challenge #3

The Detailed Marketing Solution

Digital ecosystem for modern agencies

We designed Detailed Marketing's platform as a living demonstration of effective digital marketing. Every element serves dual purposes: showcasing the agency's capabilities while providing functional business value.

Rather than building just a brochure website, we created an integrated platform that generates leads, nurtures prospects, manages client relationships, and demonstrates the agency's expertise through superior user experience.

A marketing agency's website should be their best marketing campaign.

Key Features Implemented

Modern tools for agency growth

Lead Capture and Qualification System

Intelligent forms with progressive profiling capture lead information while qualifying prospects based on project size, budget, and timeline. Automated scoring helps prioritize follow-up efforts.

Benefit: Increased qualified leads by 300% compared to previous system

Feature #1

Case Study Showcase Platform

Dynamic case study presentation system with filterable portfolios, success metrics, and client testimonials. Each case study tells a complete story with measurable results.

Benefit: Prospects spend 40% more time on site and request more detailed proposals

Feature #2

Client Portal Integration

Secure client dashboard for project tracking, file sharing, and communication. Clients can monitor progress, approve deliverables, and access reporting in real-time.

Benefit: Reduced client communication overhead by 60%

Feature #3

Automated Lead Nurturing

Email sequences and content delivery based on prospect behavior and interests. Educational content demonstrates expertise while building trust throughout the sales cycle.

Benefit: Conversion rate from lead to proposal increased by 45%

Feature #4

Performance Analytics Dashboard

Comprehensive tracking of website performance, lead generation metrics, and client engagement. Data-driven insights inform both internal operations and client strategies.

Benefit: Data-driven decision making improved campaign effectiveness by 35%

Feature #5

Business Transformation Results

Measurable growth across all metrics

300%
Increase in qualified leads
High-quality prospects matching ideal client profile
45%
Higher conversion rate
From initial contact to signed contract
60%
Reduction in admin time
Automated workflows and client portals
25%
Average project value increase
Better positioning and credibility

IB Group didn't just build us a website—they transformed how we do business. Our digital presence now reflects our expertise, and our operations are more efficient than ever.

Tatiana Amaeva
Founder, Detailed Marketing

Continued Growth and Innovation

The Detailed Marketing platform continues to evolve with new features and optimizations. We maintain an ongoing partnership to ensure the platform grows with the business and incorporates the latest digital marketing innovations.

Implement AI-powered lead scoring and recommendations
Expand client portal with advanced project management features
Integrate advanced marketing automation workflows
Develop mobile app for client communication and approvals

Ready to Transform Your Agency?

Modern digital presence for professional service firms

Whether you're a marketing agency, consultancy, or professional service firm, your digital presence should reflect your expertise and drive business growth. Contact IB Group to discuss how we can transform your digital ecosystem.

Custom solutions designed for professional service firms looking to scale and modernize their operations.

Ready to Transform Your Business?

Let's discuss your project and discover how we can help you build your software products. Get in touch with our team today for a free consultation.

Available Monday - Friday, 9 AM - 6 PM WET
Response time: Within 24 hours

Contact Us - IB Group Development

Let's discuss your project and discover how we can help you build your software products. Get in touch with our team today for a free consultation.

Get in Touch

Email

hello@ibgroup.dev

Phone

+90 (533) 432-4489

Location

Remote & Global

Business Hours

Available Monday - Friday, 9 AM - 6 PM WET

Quick Response

We respond to all inquiries within 24 hours during business days.

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